The Social Dilemma

Objective:

Create an immersive campaign for The Social Dilemma that visually communicates the film’s themes of surveillance and algorithmic control while building a cohesive identity across multiple promotional platforms.

Result:

Developed a unified visual system spanning posters, social media graphics, tickets, and theatrical signage. Through a dark palette and coding-inspired typography, the campaign creates a cohesive and unsettling visual experience that draws audiences into the film’s world before the screening begins.